About us

About us

From porcelain manufacturer to tabletop specialist

BHS tabletop AG has a long tradition and strong roots. In 1814, it started operations as porcelain manufacturer C. M. Hutschenreuther. Porcelain manufacturer SCHÖNWALD was established in 1879, which was followed by the foundation of porcelain manufacturer Gebrueder BAUSCHER in Weiden in 1881.

The step to global market leadership was taken in 1998 by making an unsentimental decision: the company split from the consumer market, changed the company’s name from Hutschenreuther AG to BHS tabletop AG and has put all of its focus into the growing market of professional food service ever since.

Since then, the company has been expanding its leading position by means of smart, cautious management, strategic alliances and quick responses to market changes. In doing so, BHS has systematically expanded its tabletop skills, often acting as a trendsetter in the international food scene. The most recent example of this is the highly-publicised launch of PLAYGROUND, a trend range offering unusual products and table accessories made of a wide range of materials. Another would be the innovative solution Pabis for Industry 4.0: an RFID chip attached to the porcelain transmits specific information straight to the checkout – an advance that modern BOSCH and BASF staff canteens are enthusiastic about.

Growing competencies

Two of the oldest and the world’s most successful porcelain brands are brought together under the umbrella of BHS tabletop AG: Bauscher and Schönwald. In 2017, BHS added Playground to its tabletop portfolio – an ever-evolving trend range that is designed, developed and marketed in-house. The company Tools & Technologies (T&T), specialising in tool making with registered offices in Schönwald, has also long been part of the corporate family. As a highly specialised innovation partner of BHS, T&T not only provides the entire spectrum of tool making as well as automation technology and special machine construction internally, it also offers these to external customers.

The group has boosted its sales strength on the basis of international alliances: BauscherHepp Inc. represents the tabletop expertise of BHS in the North American market with a committed sales team and its own showrooms in Raleigh, Chicago and New York. The long-established English company Artis joined the BHS Group at the end of 2014. It markets a complex, comprehensive package of tabletop products in the United Kingdom and Ireland.

"In the age of digitalisation, transformation plays an important role. Companies are constantly faced with the challenge of reinventing themselves in order to survive in future markets. In order to succeed with the current transformation, which is characterised by a high degree of uncertainty and complexity, it is important to actively involve employees right from the outset. This not only produces more sustainable results, but also leads to a higher level of identification with the future vision of BHS tabletop AG. For me, the focus here is on implementing a joint learning process.”

Success needs a permanent culture of change.
Those who wish to remain on the road to success should not just look to the past. The management team of BHS is experienced in breaking away from past success patterns and breaking new ground – and therein lie the roots of BHS tabletop AG.

Sometimes it makes more sense to swim against the current. Besides careful management of standard processes, we make sure to allow room for new and unexpected things. We exceed limits – both in our minds and within our organisation. This starts with us not condemning mistakes but instead seeing them as an opportunity and continues in permeable structures that openly communicate with one another – from the company management to the employee on the assembly line. New ideas can only arise from cooperation beyond the departmental boundaries.

As the Executive Board, we see ourselves as a key player whose mission is to establish a harmonious collaborative effort, which is the prerequisite for our business model as a modern service and logistics company serving extremely heterogeneous target groups. This has allowed us to grow to become the world market leader in professional porcelain. The future of our company lies in the sustained capacity for change.


Meet the Tableware Company

BHS tabletop AG is a member of the Serafin diversified group of companies, whose family philosophy of entrepreneurial tradition dates back more than 150 years. Following the principle “responsibility derived from tradition”, Serafin invests in, and develops companies whilst applying this foundation with all stakeholders. Serafin’s development is complimented through the expertise of advisory board members Prof. Dr. Bernd Gottschalk, Wolfgang Ley and Prof. Dr. Heinrich von Pierer.


Our Location is a Question of Position

Unlike many companies, BHS did not relocate production to low-wage countries in the 1990s, but has invested around 80 million euros in domestic production sites since 1998. Today, our technology is world-leading. Flexibility, professionalism, state-of-the-art production facilities, our own toolmaking shop, automation technology and special machine construction developed in-house, environmentally friendly targets - all these factors give us a competitive edge, and everything is "Made in Germany". The second quality offensive that is indispensable for us is the consistent investment in the further training of our employees. Because we are convinced that a knowledge edge in the market separates the wheat from the chaff.

All Porcelain is not the same

Hotel porcelain has to be particularly tough. To ensure that it does not show the daily stresses and strains in large kitchens, it requires not only a special recipe for the porcelain mass and the glaze, but also careful control of the firing process in the up to 70-meter-long kilns at our Schönwald and Weiden sites. Knowing which requirements the porcelain must meet in later use determines the additional processing steps that make our products suitable for gastronomy. The great art of porcelain production is to produce exactly the same quality every day and to stand out from the rest in the definition of perfect quality.

In order to translate the most important trends into products in our fast-moving times, the time frames for the development of a new porcelain series are constantly shortened and optimized at all stages. Only flawless transfer of ideas into production guarantees success. Ceramic excellence is only achieved by those who creatively think outside the box every day and allow their ideas to take shape with commitment, meticulousness and high-tech.

Location Weiden

Our production plant in Weiden (Upper Palatinate) is not only the cradle of gastronomy porcelain, founded in 1881, but with a capacity of almost 30 million pieces/9,000 tons of porcelain per year, it is today one of the largest porcelain production facilities in Europe. Approximately 400 employees work in the most modern and highly automated production facility for porcelain in the world, starting with the first shaping steps and ending with fully automated sorting. Up to 120,000 plates and cups leave the plant daily for the logistics center in Selb. At the Weiden site, BHS is one of the most important employers in the region.

In order to guarantee the quality of our products, investments were made in 2018, for example, in the latest generation of automatic sorting equipment. In addition to completely square pieces, plates made of Noble China, complicated reliefs and festooned items can now also be sorted. Not only are shape defects, iron stains, cracks, pinholes or edge damage automatically detected, but even irregularities in relief patterns, for example. Up to 800 pieces per hour can be sorted in this way, and at the same time the defects in the goods can be recorded statistically.

Machine loading, fettling, garnishing, glazing, spraying, painting - robots are indispensable helpers at all stages of production. One of the most innovative developments in recent years is the automatic garnishing of handles on cups by machines. This is a robot technology that was developed jointly with BHS. One thing is important to us here: the use of robots has so far not resulted in any layoffs for operational reasons. On the contrary: the cooperation of robots and well-trained personnel results in high-quality porcelain at competitive prices and secures jobs.

Location Schönwald

The Schönwald plant (Upper Franconia), which specializes in the production of complex articles in the sense of competence centers, has been equipped with the world's most modern firing technology since 2018. At a similarly high technological level to Weiden, Schönwald has a level of flexibility previously unheard of in the industry thanks to the new full-fiber fast firing kilns. Around 350 employees now produce a highly complex range of more than 1,100 articles and ensure that BHS, as a specialist in hotel porcelain, is one of the most renowned manufacturers in the world.

Equipped with 56 high-speed burners, 56 m long and 4 m wide - the state-of-the-art annealing furnace installed at the Schönwald plant in 2018 not only increases the site's flexibility and production capacity to 12 million pieces/4,800 t of porcelain per year. The forward-looking technology enables the furnace to be switched on and off as required, making it a key component in the energy-optimized, sustainable production of porcelain and an important contribution to ensuring competitiveness. With a throughput time of 13.5 hours, it works faster than its predecessor. Around 40 carts can be accommodated at any one time in the kiln, which is designed for a maximum temperature of 1,100 degrees, but in practice is operated at around 950 degrees. 

These days when our products were created on the drawing board and at the wheel are long gone. Design and construction is done by CAD (computer-aided design). In the model department, 3-D scanners and 3-D printers replace tedious modeling by hand and enable plastic models to be created in the shortest possible time. With the tool shop directly connected, this results in a very high reaction speed.

Location Selb

Decoration and logistics centre

The control center for our highly efficient and effective supply chain is located directly in Selb. In the Decoration and Logistics Center (DLZ), highly automated processes ensure that up to 10 million pieces of porcelain can be decorated each year and that up to 40 million pieces are shipped around the world via our ramps. Due to the close proximity of order processing, manufacturing, warehousing, shipping and customs, our employees ensure the high level of service.

"Thanks to comprehensive IT systems, we are building control mechanisms that are probably unique in our competitive environment. The systems are integrated into a supply chain management system that is constantly optimized. The extreme responsiveness and flexibility of the logistics process forms the basis for the high level of service provided by our brands. And that's what sets us apart from the competition."
Division Manager Logistics

Twelve aisles, twelve storage and retrieval machines, 120,000 storage locations - connected with over 700 meters of conveyor technology, 11 lifters and 60 transfer units. Modern warehouse technology has been ensuring fully automated processes in the decoration and logistics center since 2002. Following the principle of goods to man, our logistics is able to handle customer orders quickly and reliably, regardless of size and structure. Orders of average size are processed within two hours from order entry and approval to shipment ready for dispatch. Through the interaction of people and technology, BHS thus processes more than 70,000 shipments per year in the DLZ - always with the goal of providing customers with reliable service.

The decoration of porcelain, whether as a standard offer or individually designed according to customer requirements, plays a major role for us. At BHS, here, too, you will find a perfect interplay of well-versed and experienced people and machines. Robots are not only used for simple handling and transport tasks. While spraying robots are now state of the art at many manufacturers, programs have been developed at BHS that make it possible for so-called painting robots to wield the brush and, following the trend for rustic decorations, apply color to the white porcelain.