A special "Good Intentions Menu" with healthy dishes
At New Year, many people resolve to change their diet. Whether it is a greater focus on fresh and whole foods for a better body image, eliminating animal products with veganuary, or lower-calorie fare for weight loss, develop daily menus or a special "good resolutions menu" for January consisting of healthy, low-calorie as well as meat-free dishes to help your guests achieve this goal. These include, for example, light salads, vegan courses, vegetable dishes or fish. Gluten- and lactose-free dishes should also be added to the menu, as more and more guests are placing value on these types of diet.
Dry January: "Mocktail happy hour"
For guests who follow the Dry January trend and want to avoid alcoholic drinks altogether at the beginning of the year, you can create a "mocktail happy hour" instead of a classic cocktail happy hour. This promotion serves non-alcoholic cocktails that taste just as good as the alcoholic versions. The mocktail happy hour can help guests reduce their alcohol consumption without sacrificing the social component of drinking and enjoying a cocktail. This can be especially helpful when guests are in a group and do not want to feel excluded.
Serving non-alcoholic beer or wine
To offer guests even more alternatives and variety in the beverage menu and to incorporate the health-conscious trend of "liquid evolution" into the restaurant concept, restaurateurs should include alcohol-free beer and alcohol-free wine in the menu. There have been popular non-alcoholic beers suitable for this purpose for years. This zero-alcohol trend has also been observed in the wine world for some time, which we reported on in a separate article. In this way, beer and wine lovers also get their money's worth and can enjoy a beer or glass of wine to accompany dinner without remorse.
"Athlete's menu" for fitness enthusiasts
Serving an "athlete's menu" is an excellent way to help your fitness-minded guests keep their athletic New Year's resolutions. This menu should consist of easily digestible, high-protein, low-carbohydrate dishes. Create healthy dishes high in protein such as fish and seafood, meat and poultry, eggs and legumes. A variety of green smoothies, protein shakes and sugar-free desserts can also provide a useful supplement here.
Conclusion: New Year's resolutions 2023 in gastronomy
Overall, there are quite a few options for you in gastronomy to assist your guests with their 2023 New Year's resolutions. A special "good resolutions menu," promotions like the "mocktail happy hour" or an "athlete's menu" – there are many ways to serve guests healthy and tasty alternatives. Especially in the quieter month of January, it is worthwhile to adjust the offer to the new needs of your guests.
